Search engines, like Google, regularly update the rules they use to rank web pages. This is done via a complex algorithm that mines web pages to evaluate their intrinsic value and relevancy. Search Engine Optimisation (SEO) serves to enhance the value of the website.
Using legitimate SEO techniques, sound structuring and following best practice, ou Nottingham SEO team aim to achieve the “Holy Grail” of placing your website on page one for your particular keywords and location.
Once you’re on page one, we aim to keep you there. Analysing report data enables us to establish which keywords customers are using and adapt web pages when necessary. We apply all this knowledge in the form of effective and engaging content.
We can provide a service to suit all budgets that still deliver first-class results.
Online shopping is now a universal pursuit. Most people shop online for convenience so when searching a certain keyword will rarely look past the first few results – we aim to make your business one of those results. By understanding and targeting the keywords integral to your website we can make SEO work for you. And when Google move the goal posts with their algorithm updates we’ll be ready for it.
Organic results are ranked according to their relevance to keyword searches and user location. They also get the most clicks. Paid ads are placed above organic results as seen in the adjacent graphic.
Using various techniques we can improve your rankings, we aim to place you high in the search engine results pages (SERPs) so that you can maximise enquiries.
We’ll remove any damaging links that can affect your website’s ranking.
Following your brief, we can generate punchy, engaging and effective content.
Highly optimised coding for excellent SEO results is a feature of our web designs.
If you’re in Nottingham contact KW Design and we can discuss your marketing requirements. We offer fully optimised website design, full SEO and Pay Per Click (PPC) packages, complete social media integration and professionally made whiteboard videos.
We’ll work in partnership with you to completely understand your products and services and then develop a bespoke SEO package to deliver effective content and successful marketing campaigns.