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Mobile App Launch – Mistakes to Avoid

If you are done with the process of planning, designing and testing your app, you must be sure it is ready to launch. But is the right time to launch your shiny new app? The success of launching your brand new app can only be assured if it is well planned prior to the launch. Here are some considerations when launching your brand new app.

Don’t miss the pre-launch activities

There is a common misconception amongst app owners, that promotion starts when it is live. While it is essential to build a high performing app, marketing efforts are equally important to ensure success upon its launch in app stores. You should start promoting and advertising your app before it goes live or you may suffer a time delay after launch. An app store optimiser can help you promote your app on a variety of different channels including social platforms, ads and websites.

Don’t ignore App Store Optimisation

App Store optimisation is as essential component of app promotion as is Search Engine Optimisation for the website. Most app owners don’t feel the need for investing in App Store Optimisation but constant optimisation of keywords (with the help of the app store optimiser) can help create a strong presence for your website. Typically, organic traffic brings more than half of your traffic to your app, so why ignore such a crucial channel?

Don’t forget your audience!

You should centre your marketing plan around a few questions: Who is your app built for? Why will be using your app? Will your app be fulfilling their needs? If you don’t know what your audience wants, you won’t be able to formulate a plan!

Don’t ignore the web presence

After you have taken all steps carefully, you should focus on your web presence. If you have a website, help your users move to your app through CTA or a smart redirect banner. Content marketing and building a blog on your website as a promotion strategy will attract valuable users. In some cases it can help you double the traffic to your app.

When is the time to switch to another hosting company?

It is obvious that every individual expects a seamless service from their hosting provider, but unfortunately, it isn’t always the case. No two hosting providers are the same and the performance can vary widely between different hosts. Poor quality can lead to slow site performance, support headaches, security issues and a lot of other hassles you don’t have time for! It can also adversely affect the quality of service you provide site visitors as well as affecting your search engine rankings. Conversely, a good quality host will reduce these burdens and strengthen your website experience. Let’s take a look at different signs that indicate it’s time to upgrade to a different web host.

Your website goes offline

Your website can go offline for a number of reasons. Sometimes traffic overloads and your host can’t handle the excess traffic. Other times a site shares a server and uses too much resource resulting in website downtime. If your site experiences these issues regularly and your visitors are unable to access your website, they may never visit again. The chances are you will lose a potential customer. If you are experiencing issues like this, it may be time to upgrade to a new, more reliable host.

You’ve had a security breach

If your host isn’t able to provide you with the level of security you need, you need to switch. Having a website hacked can be a very traumatic experience and prevention is always better than cure.

However, not all the website breaches are the fault of the host. If you don’t have good website security it is an invitation to hackers!

Has your host suspended your website?

In some certain circumstances your hosts have all the rights to take your site off the internet. For example – if your site is infected, has illegal activity or you have failed to pay your hosting bill you can experience this issue. Some hosting providers suspend accounts for exceeding your maximum bandwidth allocation and this is can be very frustrating. A good hosting provider should inform you that you are approaching the bandwidth limit and should offer you solutions before this occurs.

A slow website

Website speed has become one of the important aspects for search engine rankings. The faster websites offer a better user experience and better search engine rankings too. Hosting plays an important role for website speed so if your hosting provider isn’t able to address these issues, you need to find a reliable company that can!


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